Working in a team of three at RISD in conjunction with medical experts on Alzheimer’s Disease from Brown University and tasked directly by CVS Chief Marketing Officer, Rob Price, to formulate a design strategy for the CVS pharmaceutical market by exploring the realities of marketing to an older population through ethnographic and design research. The final focus resulted in iconography studies, field research, UI+UX prototype self-checkout for flagship stores and product to mobile user engagement.
*Due to confidentiality agreements, only select material available.